Dear
Friend,
From
humble beginnings in Omaha, Nebraska, my family and I built Borsheim's
into one of America's largest single jewelry stores.
Following
the sale of the Friedman family store to Warren Buffett's Berkshire
Hathaway, I moved to California to concentrate my efforts and express
my passion for jewelry by specializing as a designer of distinctive
pieces highlighting my collection of sophisticated natural color
diamonds.
The
web site is intended to offer you a glimpse into my craft.
As
the Alan Friedman company continues to create unique suites of jewelry
- pieces that instantly become modern day heirlooms - I will always
remember my beginnings, my friends in the industry and my dear and
valued clientele.
Most
of all, I will be mindful of those who worked in "the trade"
before me - my Grandparents and my Mother and Father - and the honor
and pride I feel within me as a third generation jeweler representing
a third generation of excellence.
Yours
very truly,
Alan
H. Friedman
Founder & President
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